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If you’re done spending time and money creating blog posts and social media content without getting much in return, then it’s time to learn how to create Profitable Content
-- You've invested time and money in a website but it hasn't generated any clients for you yet
-- You look at your competitors’ content, trying to reverse engineer what’s working for them so you can make it work for you. But you're not getting the results you want
-- You want to be known in your industry to grow your impact and income so you're trying to be super-active on social media but it's hard - you know you need to be automating more
-- You know consistency is important but you keep creating content it in fits and starts because you’re too busy and get overwhelmed every time
-- You’ve created a couple of Freebies but you're not sure how to get them in front of enough eyeballs so your list is not growing
-- You feel stuck because you find it hard to keep generating new ideas for fresh social media content and blogs
-- You know you need to rank in Google to get free traffic and more clients but you don’t know what keywords you should be using to attract the right people and where/how to use the keywords
Everyone starts off just trying things out - but how many years can you go on just trying your luck?
There comes a time in your business when you have to stop putting in so much unfocused effort.
Can you imagine being in your third, fifth, tenth year of business and still guessing at this marketing game?
Sounds crazy right?
No more throwing spaghetti at the wall in the hope that some will stick. It's time to focus concentrate on going to the next level.
Learn from someone who has been there and helped others successfully before you
Once you understand how you can create One System to generate website traffic, grow your email list and create quality content to grow your online visibility you will get a strong return (ROI) from your marketing and save lots of time.
You will also increase your income in the short term and be in a position to hire help and do even less of your day-to-day marketing.
Are you ready?
Now is your chance to go to the next level in your coaching or consultancy business
AND...
all this can happen while you sleep or spend more time with your kids
You just come back to calls booked and inquiries in your inbox
How much MORE money would you be making if you spoke to 50 or more well-matched potential clients every month?
I can help you create a Content Process that reduces your content creation time to as little as 2 hours a week (it will allow you to hire help and give your assistant an easy system to work with)
Yes, 2 hours a week
I realized that by building the right systems I can make 5 figure months with two hours of content per week
I just show up where it matters and automate everything else!
Anyone can do it - but everyone’s system will look a little different.
I’m going to show you how to build one that WORKS FOR YOU!
and we're going to build it together
This resolved 2 problems for me... How to get more clients and What do I post on social media?"
I’m getting 5 appointment requests a day from one blog on my website, two from another and it keeps growing - I’m so happy!
I knew that I needed to become known but I was struggling with blogs and online marketing and I was feeling discouraged.
The program had some amazing results for me.
I love that Stephanie keeps the groups small - I felt like she really got me and really took the time to know me and my business personally.
Nathalie Wiederkehr
Owner and Consultant | yourivfsupport.com
“It was SUCH a great experience with Stephanie. She can really pull out those juicy nuggets that really hit home with your customers. Her funnel approach to content gets me super excited to start creating content that my ideal clients will be attracted to.
I feel very confident about the content calendar and strategy with execution being the cherry on top.
Founder of the Kolada Group (www.thekoladagroup.com) and the Systems Saved Me Podcast.
I am not a technical person at all so I thought I’d have to hire a team to do my marketing for me.
Now I can do everything myself!
My content wasn’t really me and didn’t fit the people I wanted to attract.
My website used to be dead.
Now I have clarity about my ideal client and that makes a big difference. I also never thought I could write so well. The writing workshops helped me tremendously.
Stephanie is an amazing teacher.
When I sit down now it just flows, it’s so easy when you have a structure to follow. I was introduced to some great tools and supported to pick the ones that work for me. What works and why it works is all clear now - I don’t have any doubts!
Thank you!
Maria Kravchuk
Health Coach specialized in Nutrition and Hormone Balancing
at mariakravchuk.com
That’s invaluable!
This training gave us the tools to really understand how to write blog posts and create content that speaks to our potential customers and drive lots of traffic to our new website”
Kelly McSherry.
Partner & NLP Coach at L.Todd & Co.
Co-Founder at Social Smile Social Media Agency
It made me see how you can also use the same content and repurpose it for different people with a different twist. The programme was really well thought through and the pace was good. I had never written a blog before so I found it much easier to write after I learned how to think of the objectives and the client perspective.”
Owner & Homeopathist | silviagiunta.co.uk
Our biggest frustration was that we have a really good research program with excellent academics and an excellent track record but we weren’t getting the number of students and the quality of students that we really wanted and deserved, we needed to learn how to compete with bigger more popular universities in our online marketing. We now feel confident that we will always be able to fill our courses.
Jasper Schellekens
Research Officer at The University of Malta | Faculty of Game Design
I took action! It became much easier to get down to the doing part.
Stephanie's blueprint helped me structure all my knowledge and this gave me the idea to create a new offer. The clarity I got from following the system really helped my business grow in many ways.
Founder and Business Manager at Doris Reimann Consultancy
https://www.doris-reimann.de
I started optimizing my blog posts and weaving in the keywords using Stephanie’s blueprint. With very little work, I saw a significant and regular increase in my organic traffic.
It’s really exciting to see your traffic go up, especially when it’s (free!) organic traffic. I also sold my first ebooks organically.
I used to spend hours watching Youtube videos to learn about blogging and SEO. There’s a lot of good free stuff out there, but none of it was tailored for my needs.
After working with Stephanie, I found that some of the things I learned were actually hurting my overall strategy.
The coaching was exactly what I needed.
If you know you’re good at what you do, but aren’t seeing the desired results, buy this program. I am so relieved. I now have a clear simple plan that is already yielding results. Highly recommend it!
Founder and Guitar Teacher at www.learnguitarmalta.com
Tamara Belt
Online Marketing Executive at Flow Yoga Leiderdorp
YOU WILL GET CLEAR
You know you need to create content regularly to grow your business, but consistency requires a plan and creating a plan requires clarity. This is the root of all overwhelm… So getting CLEAR is the first step.
YOU WILL KNOW YOUR IDEAL CLIENT'S BEHAVIOUR
If you've been creating content for your website and social media but people are not asking to work with you. If they’re not reaching out to you through your website and your social media pages, you're probably creating the wrong content.
Most people create the wrong content because they get the basics wrong. The work begins long before you create your content calendar. But don’t worry - the basics are quite simple once you know how.
In this programme, you’ll learn how to build your plan on verified information. So you can be sure to pick the right keywords and topics that your ideal clients are already looking for. It’s the only way to make sure your content converts on social media and ranks in the top spots on search engines.
YOU WILL GET MORE LEADS AND CLIENTS
You need to leverage the “Know, Like and Trust Factor” to get more leads and sales - you need to be highly visible consistently. You need to SHOW UP. But when you don’t have a large team to support you, you can go down the dangerous road to overwhelm and burnout. This is why I show my clients how to show up where it matters and automate everything else.
(Different things matter for different coaching and consultancy businesses, based on goals, this is why this is a group programme with plenty of one-to-one feedback and attention.)
YOU WILL STAY CONSISTENT
it’s in your systems
‘CONSISTENCY’ is the one word on the lips of all the biggest online coaches; they say it’s the secret to their success. Anyone can be consistent with the right plan, you just need to find out what works for you and your personality type.
Stop expecting a guru to give you the silver bullet. You can find the system that will work for you by starting where you are right now. This programme will help you build your systems. (we also train VAs - just ask)
YOU WILL GET YOUR BLOGS TO THE FIRST PAGE OF GOOGLE
It’s possible to make it to the first page of Google in a few weeks with well-optimised content. In order to build your website traffic, you need to rank. This means publishing optimised content on your website regularly. Whether it’s a blog post, your podcast show notes, or an article based on your latest interview, it needs to be optimised with the right keywords. In this programme, I share my top-performing page optimisation tips with examples, guidelines and checklists to create your processes and get the same results.
By repurposing your blog posts into social media posts that have organic reach and convert you can easily create a repurposing workflow that generates leads immediately from social whilst building traffic to your main content with SEO. (search engine optimisation). This is what the Profitable Content Method will teach you how to do.
YOU WILL MAKE SEO WORK FOR YOU AND GET MUCH MORE WEBSITE TRAFFIC
The length and frequency of your posts have a big impact on whether you rank or not. But it's not the same in every industry. You need to know what is going to work for your website and keywords specifically.
The way you organise the content on your website can also help you get more traffic or when done incorrectly ruin your chances of ranking for good.
Watching hours of videos on youtube or copying your competitors’ content will not help your search engine ranking, on the contrary - it will ruin it. What works for your competitor could harm your website. This programme will help you understand the process so you can find out what will work for YOUR website.
YOU WILL GROW YOUR EMAIL LIST
In order to grow your email list you need a good freebie and alongside the right content. Using the Profitable Content Method (which I created in 2014) to map out the right freebies to the ideal client’s buyer journey, you can be sure to grow your email list swiftly.
I will share how I optimise my freebies to increase the conversion rate so up to 1 of every 3 people that visit your site will jump in your email list.
YOU WILL TURN MORE WEBSITE VISITORS INTO CLIENTS
Turning people who join your list into clients is not a given. You also need to create a funnel that warms up your email subscribers and turns them into clients. In the programme, we also look at creating mini-funnels and strategies you can use to get people from your list to jump on a call with you or buy from you right away. We look at how to leverage simple human characteristics to connect with people more quickly.
YOU WILL TELL STORIES THAT SELL
You can write hundreds of value-packed posts, but unless you can connect with people and convert them into followers and customers, they will not help you grow your business. In this programme, I teach you tricks I have learnt from the best in the business.
The copywriting tips we cover include clickable blog titles, story-telling for social media, email sequences and call to actions that convert.
YOU WILL HACK YOUR MINDSET AND STAY AHEAD OF THE GAME
In order to stay motivated and productive, you need to be a step ahead. You need to create content in advance so that you can take a holiday during the year and not fall behind. You can actually be human and catch a cold without feeling like you dropped the ball.
The Program is broken down into:
8 weeks of Training
4 weeks of workshops
4 weeks of co-working
I will be available to edit your content, give you feedback and support you as needed during our co-working sessions.
You'll be at least one whole month ahead with your content when you finish the programme.
You could be spinning your wheels for years, wasting time and money in your business on strategies that have worked for others but will not work for you
You could run out of money while you try to copy the strategies of mentors, influencers and coaches that inspire you
It will leave you burnt out and broke
You need a sustainable strategy that suits where you are right now
- and monetizes quickly -
You need to learn how to get to the next stage from where you are today, by being visible and marketing in a way that is sustainable for who you are today - because you need to make money while you grow the business of your dreams
You need the Profitable Content Method
Hi, I'm Stephanie,
Content Marketing Strategist, Traffic & Lead Gen Coach. I've owned my own marketing agency for 12 years and have been coaching online since 2014.
In this programme, I share my Profitable Content Method and Blueprint. I had been using this in the agency for many years when I started adapting it to make it work for my online coaching one-woman business.
It built the traffic on my new website from zero to 3,000 monthly visitors in under 6 months.
I have used the same system with my clients. It works for anyone (even self-proclaimed tech-phobes).
But it’s especially effective for coaches, consultants, trainers and service providers.
Growing your blog traffic is the best way to ENSURE YOUR EMAIL LIST GROWS consistently. By ranking your blog posts on Google you can make sure that NEW PEOPLE VISIT YOUR WEBSITE EVERY DAY. This programme will help you turn your blog into an abundant oasis of leads and clients. (No more crickets - guaranteed!
I'm passionate about helping you turn your website into a source of leads and profit.
This programme will teach you how to create the right content to attract the clients of your dreams. It will teach you how to create blog posts, videos, podcasts and social content that convinces people to like you, trust you and buy from you.
You will learn a step by step repeatable process to come up with ideas and verify that they are the right ones using simple online tools.
We will find the core content that works for YOU - video, podcast or blog posts and create simple systems to repurpose them easily.
I will help you learn how to be VISIBLE WHERE IT MATTERS on Google, Social and Communities to create a regular stream of leads into your business without going into overwhelm.
A clear and simple system that combines automation with a clear prioritisation process.
A clear plan to help you stay on track and a repurposing system that makes you look like you’re everywhere - with just one piece of content per week.
This programme will teach you how to write blog posts, podcast notes and social media content that keeps people reading. You will also learn to get your content on the first page of Google using simple non-techie SEO strategies.
It requires a time investment of around 1 - 2 hours per week, during which we will also produce content and create systems together so it will be a big timesaver in the long run.
>> A detailed 12-month content plan.
We will create a simple one-page plan for you to follow and stay on track in 2021. It's proven to work with any personality - even procrastinators.
>> Always be 1 month ahead of schedule in 2021 - that's how you stay consistent
During the last 2 months of the programme, four pieces of core content and social media posts to go with it. We continue to create content during our co-working batching sessions in the last month. Here you get the opportunity to geet my support with anything you're creating.
The goal is to put you one month ahead with your content before you start posting. Being ahead of schedule is important for your motivation but also for your peace of mind. You'll get the opportunity to put everything you learn into practice.
>> A website ready to receive more traffic and turn them into leads
I will assess your website funnels and give you a clear list of improvements required to help your website become more Google friendly. I will also guide you on how to make the changes required. If you're still building your site I'll help you map it from scratch. On the VIP option, you get an in-depth report and a chance to work on your website with me on a 1:1 call.
>> The right freebies to match your content
I will help you avoid going down the freebie rabbit-hole. We will map out 1 epic lead magnet for your website and organise the content in a way that you have 1 or 2 lead magnets that make 30% to 60% of your visitors jump onto your email list without spending a cent on Facebook ads. You'll also learn how to turn your email list into clients.
>> Systems, checklists and templates to make the plan happen.
I will help you by sharing my checklists, systems and swipe files. We will create your systems and checklists so you have a clear system to follow, and you can delegate any part of the process as you see fit.
>> A Clear Process to Measure and Improve
Together we will set-up all the measurement tools you need. I will teach you how to look at your content results, interpret the numbers (only a handful really matter) and improve your performance, month-on-month.
>> A detailed 12-month content plan
We will create a simple one-page plan for you to follow and stay on track in 2021. It's proven to work with any personality - even procrastinators.
>> Always be 1 month ahead of schedule in 2021 - that's how you stay consistent
During the last 2 months of the programme, four pieces of core content and social media posts to go with it. We continue to create content during our co-working batching sessions in the last month. Here you get the opportunity to geet my support with anything you're creating.
The goal is to put you one month ahead with your content before you start posting. Being ahead of schedule is important for your motivation but also for your peace of mind. You'll get the opportunity to put everything you learn into practice.
>> A website ready to receive more traffic and turn them into leads
I will assess your website funnels and give you a clear list of improvements required to help your website become more Google friendly. I will also guide you on how to make the changes required. If you're still building your site I'll help you map it from scratch. On the VIP option, you get an in-depth report and a chance to work on your website with me on a 1:1 call.
>> The right freebies to match your content
I will help you avoid going down the freebie rabbit-hole. We will map out 1 epic lead magnet for your website and organise the content in a way that you have 1 or 2 lead magnets that make 30% to 60% of your visitors jump onto your email list without spending a cent on Facebook ads. You'll also learn how to turn your email list into clients.
>> Systems, checklists and templates to make the plan happen.
I will help you by sharing my checklists, systems and swipe files. We will create your systems and checklists so you have a clear system to follow, and you can delegate any part of the process as you see fit.
>> A Clear Process to Measure and Improve
Together we will set-up all the measurement tools you need. I will teach you how to look at your content results, interpret the numbers (only a handful really matter) and improve your performance, month-on-month.
MODULE ONE (week 1 to week 4)
Building a rock-solid strategy based on research.
Result:
We will map your customer journey together.
You will know for sure what your ideal clients are looking for online and what moves them to buy.
You'll create a content plan (using provided templates) to fit their needs and wants.
You will learn how to identify keywords that will help you rank your content.
You will learn how to organise your content and structure your website to help search engines understand who is a great match for your services.
You will learn how to write titles that help you rank and get clicked.
MODULE TWO (week 5 to week 8)
Choosing the right content format for you and creating the systems that will get you more leads into your business.
Result:
You will understand which is the right core content for you and your business, and create a repurposing plan based on that.
You'll create at least one highly-matched lead magnet for your website, create your content generation and social sharing systems (and also set-up the tech involved).
You'll set-up a simple evergreen funnel to grow your email list automatically and get people to book that free call with you using my templates and swipe files.
You will know how to match the right lead magnet to each content section in your customer journey, to save you precious time.
We will set-up systems that automate your mini funnels.
MONTH THREE (week 9 to week 12)
Creating your core content, preparing it for repurposing and optimising it for search engines and conversion.
Result:
You will learn how to write blog posts that rank, social media posts that engage, introductions that keep people reading and emails that make people buy.
Together we will spend the next four weeks writing and creating your core content. You will attend step-by-step workshops where I show you how to start and end your posts, add the right call-to-action and optimise every blog post using keywords so it has a high chance of ranking. We will also review your Lead magnets and landing pages.
For 4 whole weeks, I will be available to give you personal feedback on what you write. We will actively work on improving your story-writing, call to actions, titles and website copy overall.
We will also learn about podcast show notes and using video on social media. From webinars to live streams and free challenges as a form of lead generation.
You will end with a minimum of 4 weeks of content and social media posts ready to publish - so you will be a full month ahead of schedule before you start your 2020 content.
This will help you stay on track for the whole year, even if you take plenty of time off.
MONTH FOUR (Week 13 to week 16)
The last month is also about accountability and co-working sessions. Building those weekly tasks that become the long-term habits that will keep you consistent. We make sure that nothing is standing in your way.
Result:
Together we fine-tune your systems.
You'll finalise and prepare your content for publishing during our co-working sessions.
I will help you push through and finish the work by organising co-working sessions during which you can ask questions to clarify anything that crops up whilst you're doing the work.
The goal of the last month is to make sure you get your content 100% ready for publishing, your repurposing systems working and your funnels ready to go live.
The last month is also about building those long-term habits that will keep you consistent. We make sure that nothing is standing in your way. That your systems are working for you and the tech tools are supporting you as intended, so you can keep this up in the long term.
We will review and help you finalise any part of your funnels that you didn't manage to finalise.
Her program will lead you through a step by step process to define your content strategy and will show you how to execute it with the best tools, so you save a lot of time and energy. In a short time, you will learn a lot of practical aspects of what to do and how to do it while creating your content (and especially you will learn what to avoid!).
I highly recommend her program!
Founder & Change Facilitator at Team Matters
My business was already established offline when I started but this program really helped me get clarity. I really feel good about my strategy now!
Stephanie’s system helps me feel guided and I know how it will evolve based on client feedback.
I decided to join the program because I was moving my business online to a more international sphere. Although I have a marketing background and have worked as a CEO I needed to understand the current best practices and methodology to make this happen.
As I progressed through the program it became clear that I needed more clarity and had missing parts in my strategy. The course is packed with valuable content and it was great to be in a small and very international group.
It’s very good value for money. You get a lot of personal attention and support.
Nadia Pace
Business Advisor and Coach | nadia-pace.com
Stephanie has been guiding me over the past couple of months on how to blog better, maximise the viewers to my blog posts, social media posts and website.
Me being completely low tech – she has literally held my hand and walked me step by step, guiding me. Stephanie is so generous with her time, her patient explanations and her knowledge. No question is ever too small in her books.
Above all her smiling face, positive attitude, patience as a coach has been a huge inspiration to me on how I need to be with my clients.
I am absolutely delighted that I found Stephanie – please look no further if you need guidance on blogging. She is truly AWESOME
Founder & Parenting Coach | www.athenalifecoaching.com
Loved it!
There’s so much content in Stephanie’s programmes that can give you a different perspective on what you’re doing and how to use it better to get new business from your blog and social media.
Helen Maffini
Owner & Director | mindbe-education.com
THIS IS A SMALL GROUP PROGRAMME DESIGNED TO GIVE YOU PLENTY OF 1:1 FEEDBACK ALONGSIDE AN ONLINE CLASSROOM EXPERIENCE AND GROUP INTERACTION
YOU ALSO GET...
Niching the right way
and much more...
Who this Programme is for...
Coaches, Consultants and Trainers
who want to grow their online visibility and get leads from their website. This is for you if you want to create a strong content marketing strategy that gives you online visibility in the short term and more website traffic in the coming months. You want your web visitors to book your discovery calls so you can make more money right away.
It will work for you whether you have a VA already to not. (If you do you can give your VA access to the video training and invite her/him to our one-to-one calls)
VA (Virtual Assistants)
that work with Coaches, Consultants, Online Businesses and Course creators because we cover the strategy and also the tech required to make it happen. If you want to be able to help your clients with web copy, blogging, SEO, and Social media planning, this is the right course.
It’s also very useful if you are a
Copywriter, Blogger, Service Provider or Marketing professional
to help you sell your own packages and services or perhaps add more services to your offering.
It's not for you if...
you're selling online using Etsy or Amazon.
you’re a lifestyle blogger or write for the Press.
you sell physical products from a brick and mortar business where
you depend on walk-in business off the street like an ice-cream shop
#1 How have the people in your testimonial achieved such great results?
They have achieved results by following the step by step blueprint that I share with you during the programme.
Its strength comes from learning what works and how/why it works so we can customise a strategy that will work for you. With the resources, you have now.
#2 I’m currently building my new website, is this still a good fit for me?
Yes, it may just be the perfect time because I can give you some additional advice on how to make the way its organised more powerful for SEO. People who already have a website just need to make a few tweaks.
#3 I don’t have a big email list or social media following, will this work for me?
Yes, this plan will help you build both your social media following and your list. I will give you realistic ways of setting your goals and achieving them with regards to your email list and social following.
#4 What if I want my VA/Team to follow the training?
We can give you VA access to the trainings however only one person has access tot he VIP Facebook group and the Workshops. You can, however, share the recordings with your assistant or team.
#5 I want to impact a lot of people but I heard SEO takes a long time to work, is it true?
I have ranked client blog posts on the first page of Google for their best keywords within 3 weeks. SEO is not a slow game any more thanks to recent changes to the algorithm, however different industries require different timing depending on how strong your competition is. I can guarantee results in under 6 months.
#6 I’m by myself, is it too much work for me?
This course is designed with the solopreneur in mind. So if you’re alone in your biz you’re in good company here. Many see results fast and are ready to invest in a VA right away, (it can cost as little as $150 / month to hire a one to help you with the systems I teach). The plan and systems we create together will make it easier for you to outsource when you’re ready.
#7 How much time will it take to implement and see results?
The course is 3 months long, we implement everything during the programme. You will see some results early on, but you will get the full benefit of what you’ve learned around 3 to 6 months after.
#8 I’ve just started my business, should I still join?
Yes absolutely. If you’ve had your first test clients you can still join. You will, however, need a website, because without one you cannot rank in search engines.
#9 What if I'm a VA and I want to use this for my clients?
We get a lot of VA's joining both this group programme and the 1:1 training, in fact, we're also creating a certification programme that will enable you to officially become a Profitable Content certified VA. The first step is to follow this programme.
#10 What if I don’t have time to follow the course in the next few weeks?
If you intend to implement what you learn later, that can work too. However, I would recommend making sure that you make sure you attend the workshops or watch the replays as a minimum while the programme is running so I can clarify any questions you may have.
#11 I struggle to be visible because I’m an introvert, will this work for me?
Yes, by all means! The great thing about this programme is that it helps you work with the core content you’re most comfortable with.
#12 What if I go on holiday over the Christmas period?
We will have a break during the Holidays. So don’t worry if you’re travelling.
#13 I’m overwhelmed, there are so many moving parts to content marketing.
That’s exactly why you need this programme. I will help you find clarity and create a simple plan that is also highly effective. No more guesswork, means you know exactly what needs doing, how it needs to be done and how long it will take you. You can wave overwhelm goodbye because we base your execution plan on your availability and plans.
#14 I struggle with technology, will I manage to get through this course by myself?
Yes, you can certainly get through the programme by yourself. You may need the help of your webmaster if you don’t want to do it. But if you’re willing to try I will provide all the support and training you need.
#15 Do you offer any refund and guarantees?
I offer a 90-day money-back guarantee - you will just need to prove that you have followed the course and done the work and still achieved zero results
#16 Is there any support if I get stuck?
Yes, plenty. You can reach out to me in the Facebook group with a live video or a question. You can also email me or ask on one of the live calls. You will also get 1:1 attention to get support with any obstacles or decisions you need to take along the way if you catch the Bonuses or go for the VIP option.
#17 What can I expect when I Join?
As soon as you join you will receive the welcome pack with a detailed itinerary of all the calls, workshops and resources.
>> We kick off on the 1st of June 2021 and take a 2-week holiday break in August <<
(During the last 4 weeks of co-working there is no additional training it's all catch-up time and extra support)
Nathalie Wiederkehr
Owner and Consultant at www.yourivfsupport.com
Get the Early Bird Price